Birmingham Heritage Week
Each year, the JQBID takes part in Birmingham Heritage Week to promote the Jewellery Quarter's fascinating heritage to the public. Birmingham Heritage Week is an ...
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Christmas Lights & Tree
Over 110 bespoke Christmas lights, two 30-foot trees and a 3m tall diamond ring are all part of the illuminations turned on every season in ...
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Welcoming foreign delegations
Hosting oversees visitors to promote the Jewellery Quarter internationally Over the past few years, we have developed a strong working relationship with our partners, including ...
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Exhibiting at the British Tourism & Travel Show
Promoting the Jewellery Quarter to the travel trade industry With over 2,800 tour operators, travel organisers and agents attending every year, the British Tourism and ...
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West Midlands Growth Company (WMGC) partnership
The JQBID works with WMGC to amplify the reach of Jewellery Quarter businesses and the area. WMGC, which also runs Visit Birmingham, is the primary ...
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Engaging local JQ residents
Engaging with JQ residents to boost the local economy The JQBID staff and Ambassadors liaise with property managers of local residential blocks to discuss ongoing ...
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Discover JQ
Place marketing the Jewellery Quarter A new brand for the Jewellery Quarter was developed by the JQBID in 2020 to speak directly to the visitor ...
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Social Media
The JQBID's growing social media presence is invaluable to destination marketing and stakeholder engagement. The JQBID manages 4 social media channels, some with multiple accounts, ...
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JQ Festival
Attracting over 15,000 visits to the Jewellery Quarter over a Summer weekend The annual summer festival is the largest public event in the JQBID's calendar ...
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Christmas Lights Switch On event
Increasing footfall to kick off Christmas in the Quarter Our annual Christmas Lights Switch On event marks the start of the holiday season with an ...
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Christmas Window Trail
Bringing footfall to the Jewellery Quarter over the festive period Working with local businesses, the JQBID helps to transform the Quarter into a winter wonderland ...
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Made in the JQ Campaign – 2019
In 2019, the JQBID ran a place marketing campaign to promote the Jewellery Quarter. Made in the JQ was a digital marketing campaign in 2019 ...
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Radio Campaigns
Working with Global Radio to increase the Jewellery Quarter's reach Radio marketing has been an integral part of our ongoing campaigns, both for place-marketing such ...
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Local PR
Working with local media to increase coverage of the Jewellery Quarter The JQBID regularly works with local media organisations to increase the awareness of the ...
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