Each year, the JQBID takes part in Birmingham Heritage Week to promote the Jewellery Quarter’s fascinating heritage to the public.
Birmingham Heritage Week is an event run by Birmingham Museums Trust. For the past four years, the JQBID has supported and partnered with Birmingham Heritage Week through sponsorship and the running of numerous events. Birmingham Heritage Week is an extremely important event for the Jewellery Quarter to increase footfall and promote awareness of the area’s history. Each year, our dedicated webpage is updated with the programme of events for the Jewellery Quarter which is promoted and marketed through the JQBID’s channels.
This year, the JQBID has worked with Cordia Blackswan to bring a talk and tour on the development of Great Hampton Street. Other events have included a Kathleen Dayus Tour and a photography meet-up with Igers of Birmingham. Together with the Jewellery Quarter Townscape Heritage Project and Jewellery Quarter Cemeteries Project, the JQDT has run a total of 8 events this year. Working with a PR agency and local media company, Birmingham TV, the JQBID extended the reach of the Jewellery Quarter’s heritage offering for 2021.
In 2020, with the pandemic putting a stop to all in-person events, the JQBID promoted all of the JQ heritage virtual events that were taking part during the week. The webpage (https://jewelleryquarter.net/heritage-week/) was the central platform for all Jewellery Quarter activity.
2018 and 2019
In 2018, the JQBID published a promotional leaflet that collated over 25 events taking place in the Jewellery Quarter and in 2019 the JQBID became the main sponsor. Aligning the Jewellery Quarter to Birmingham Heritage Week allowed the JQBID to continue its promotion of the area as a destination to come and visit and explore. 2019 also saw the JQBID organise a number of local walking tours.