Place marketing the Jewellery Quarter
A new brand for the Jewellery Quarter was developed by the JQBID in 2020 to speak directly to the visitor audience and to position the Jewellery Quarter as a unique destination. The Discover JQ website consolidates all the visitor information services for the JQ under one roof and provides a unique platform for businesses to promote their venues.
Discover JQ is central for the JQBID’s destination marketing strategy with the brand used on the majority of customer facing materials including marketing campaigns and advertising.
Discover JQ app
In July 2021, the JQBID launched the Discover JQ app. The app connects local communities with businesses and is available to download via the App Store and Google Play. The app enables users to virtually explore and plan visits to the Jewellery Quarter and unlock exclusive offers, events and more.