The JQBID works with WMGC to amplify the reach of Jewellery Quarter businesses and the area.
WMGC, which also runs Visit Birmingham, is the primary local agency attracting inward investment to Birmingham as well as leading on place marketing for the city.
The JQBID works closely with WMGC to promote the Jewellery Quarter, local events and businesses via their Visit Birmingham platform. The JQBID has also supported requests for investment and relocation enquiries to the JQ and other projects.
Regular meetings with WMGC helps to inform the JQBID’s destination marketing strategy as well as facilitates projects that brings investment and people into the Quarter, including the development of travel trade products and itineraries.