The JQBID’s growing social media presence is invaluable to destination marketing and stakeholder engagement.
The JQBID manages 4 social media channels, all with slightly different audiences. Statistics are tru as of May 2021.
Twitter – 6k followers
With daily posts, Twitter is our most engaging platform and is an important channel to communicate quick updates or links to important news on the JQBID blog. With high profile stakeholders and influencers on Twitter, it provides a great opportunity to expand the Jewellery Quarter’s reach.
Facebook – 23k check-ins, 4.6k followers
Facebook provides a platform to develop community. The JQBID uses Facebook for targetted social media advertising. Facebook is also an invaluable communication tool for answering public queries with daily messages from the general public about where to eat and where to shop.
Instagram – 3.6k followers
Talking to a much younger demographic, Instagram forms a very important part of the JQBID’s destination marketing strategy. With weekly posts and daily stories, engagement on this channel is incredibly high. With an average increase in followers of 100 per month, the JQBID’s Instagram account is growing rapidly.
LinkedIn – 550 followers
To engage with businesses and stakeholders, LinkedIn is updated with the latest JQDT and JQBID news.