Increasing footfall to kick off Christmas in the Quarter
Our annual Christmas Lights Switch On event marks the start of the holiday season with an evening of music, food and drink as well as a spectacular firework display. Rated in the Telegraph in 2019 as one of the best switch on events in the country, the event draws crowds from far and wide to kick off the festive season.
The 2021 Switch On was the JQBID’s busiest Christmas event to date and saw the Birmingham Commonwealth Games’ official mascot, Perry the Bull, turn on over 100 lights, including two bespoke lighting installations.
