Working with Global Radio to increase the Jewellery Quarter’s reach
Radio marketing has been an integral part of our ongoing campaigns, both for place-marketing such as Made In The JQ, as well as event and seasonal marketing around Christmas or the JQ Festival. The audience is wide-reaching across the Midlands region, and many listeners are keen shoppers and local tourists.
While much of the JQBID’s marketing is digital focused, radio advertising allows us to reach a wider audience who may not be on social media, or commuters on their way to and from work.