Promoting the Jewellery Quarter to the travel trade industry
With over 2,800 tour operators, travel organisers and agents attending every year, the British Tourism and Travel Show is one of the UK’s largest tourism exhibitions.
Since 2019, the JQBID has exhibited at the event to promote the Jewellery Quarter’s retail, hospitality and visitor experiences to promote the area as a unique destination for tour groups.
Part of the JQBID’s destination marketing strategy, the event enables the JQBID to speak directly with national and international organisations that develop itineraries and city breaks for customers. The JQBID also distributes a whole range of literature at the event, including the JQ Visitor Guide and JQ Heritage Trail.
The JQBID will be attending the 2021 event taking place in September, following 2020’s postponement.