Marketing & Promotion

To facilitate campaigns, projects, events and initiatives which raise the profile of the Quarter as being a unique destination for leisure purposes and as a dynamic place to invest in and do business.

Birmingham Heritage Week

Each year, the JQBID takes part in Birmingham Heritage Week to promote the Jewellery Quarter's fascinating heritage to the public. Birmingham Heritage Week is an ...
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Exhibiting at the British Tourism & Travel Show

Promoting the Jewellery Quarter to the travel trade industry With over 2,800 tour operators, travel organisers and agents attending every year, the British Tourism and ...
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Exhibiting at Makers Central

The JQBID positions the Jewellery Quarter as Birmingham's hub for creativity at the annual Makers Central exhibition at the NEC. Exhibiting at the national exhibition, ...
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Jewellery Quarter Living - residents

Engaging local JQ residents

Engaging with JQ residents to boost the local economy The JQBID staff and Ambassadors liaise with property managers of local residential blocks to discuss ongoing ...
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Discover the JQ - home page

Discover JQ

Place marketing the Jewellery Quarter A new brand for the Jewellery Quarter was developed by the JQBID in 2020 to speak directly to the visitor ...
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JQBID Instagram

Social Media

The JQBID's growing social media presence is invaluable to destination marketing and stakeholder engagement. The JQBID manages 4 social media channels, all with slightly different ...
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JQ Festival

Attracting over 15,000 visits to the Jewellery Quarter over a Summer weekend The annual summer festival is the largest public event in the JQBID's calendar ...
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The Birmingham, Sandwell & Westside Jazz Festival

Bringing the Jazz Festival to the Jewellery Quarter The Birmingham Jazz Festival is a long running event which draws crowds and fans from across the ...
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JQ Life Magazine

The JQ Life Magazine is the face of the Jewellery Quarter and is a snapshot of what visitors can expect to experience when they visit. ...
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Christmas Lights Switch On event

Increasing footfall to kick off Christmas in the Quarter Our annual Christmas Lights Switch On event marks the start of the holiday season with an ...
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Igers Birmingham meet up Big Peg

Igers Birmingham collaboration

Collaborating with Igers Birmingham to promote the Jewellery Quarter In 2017 and 2019 the JQBID worked with Igers Birmingham to organise Instameet events. Photographers were ...
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JQ Window Trail - Hockley Jewellers

Christmas Window Trail

Bringing footfall to the Jewellery Quarter over the festive period Working with local businesses, the JQBID helps to transform the Quarter into a winter wonderland ...
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JQ at Home

JQ At Home – Summer 2020

An online festival to promote the variety of independents in the Jewellery Quarter in the midst of the COVID-19 pandemic. Following the outbreak of COVID-19 ...
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It Gets Lighter From Here – December 2020

The JQBID took part in a Midlands wide initiative by Culture Central to engage with local artists and creatives. Taking place on 21 st December ...
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Advertising in the Kingfisher Guide for Hotels

Advertising the Jewellery Quarter in the national Kingfisher Guide The Kingfisher Guide to Birmingham is a high-end hardback publication that is circulated nationally and regionally ...
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JQ Visitor Guides

Creating and distributing literature to increase footfall and promote the Jewellery Quarter. The JQBID produce and distribute a suite of printed and online guides (which ...
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Made in the JQ Campaign – 2019

In 2019, the JQBID ran a place marketing campaign to promote the Jewellery Quarter. Made in the JQ was a digital marketing campaign in 2019 ...
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Global Radio - JQBID

Radio Campaigns

Working with Global Radio to increase the Jewellery Quarter's reach Radio marketing has been an integral part of our ongoing campaigns, both for place-marketing such ...
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Local PR

Working with local media to increase coverage of the Jewellery Quarter The JQBID regularly works with local media organisations to increase the awareness of the ...
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Events & sponsorship

Promoting the Jewellery Quarter at events The JQBID sponsor and attend numerous events each year to promote the Jewellery Quarter. Some of our most recent ...
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