Advertising the Jewellery Quarter in the national Kingfisher Guide
The Kingfisher Guide to Birmingham is a high-end hardback publication that is circulated nationally and regionally to hotels, serviced apartments, tourist offices, restaurants, spas and more.
The JQBID have taken out full page colour advertisements in 2018, 2019 and 2022, as well as previously written editorial that promotes the JQ as a visitor destination.
Working with the Kingfisher Guide is an important part of the JQBID’s destination marketing strategy. Advertising the Jewellery Quarter in hotels across the UK promotes the area as a destination and increases its awareness outside of Birmingham.