Jewellery Quarter ‘treasured’ by the Chinese community

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The Jewellery Quarter has been renamed Zhu Li Bao Cheng (茱莉宝城), ‘a place filled with treasures’, by the Chinese community, as part of VisitBritain’s great names campaign.

To celebrate Chinese New Year, 101 points of interest in the UK, including famous British places, landmarks and people, have been given a new name.

Names include Shang De Le Ta, meaning ‘A tower allowing us to pluck stars from the sky’, for The Shard in London and Yong Heng Zhi Ji, ‘wall of eternity’ for Hadrian’s Wall in the north of England.

This fun initiative saw thousands of Chinese people vote for their favourite names. The Jewellery Quarter will embrace the new Mandarin name and hope that it will encourage Chinese visitors to explore the area’s heritage, as well as its many restaurants, bars and independent shops.


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