4 weeks to Christmas Lights Switch On!

The countdown to Christmas will officially start when the Christmas lights are switched on in the historic Jewellery Quarter by Willard Wigan MBE, creator of the world’s smallest handmade sculptures in history!

Organised by the Jewellery Quarter Business Improvement District (JQBID), this year’s event takes place on Friday 16th November.

The live entertainment programme includes a show-stopping performance from a LED Ballerina dance troupe and The Bombshell Belles singing trio. At 6 pm, the special guest will switch on the bespoke jewellery-themed lights and the Christmas tree, before a free spectacular fireworks display commences from the top of The Big Peg building.

Willard Wigan MBE said: “I am honoured to be invited to turn the Christmas lights on at the Jewellery Quarter. I’m very proud to be involved, especially as it’s supporting my home City.

Visitors can enjoy mulled wine and other beverages from the indoor bar and tasty foodie treats from street food vendors Bournville Waffle Company and Canoodle Catering.

The Jewellery Quarter is the home of many local independent businesses.  Nestled along the streets, there is a wide selection of jewellers offering high-quality bespoke pieces and non-jewellery businesses offering a range of products. To find out more see our Shopping Guide!

The area also includes some of the best independent pubs, bars and restaurants in the city with a wide range of options to suit every taste from bespoke gin and mead bars tucked away in historic buildings, to fully catered party rooms in award winning pubs and restaurants. To find out more see our Food & Drinks Guide!