Tourism Update for businesses

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An update for leisure and tourism business from Birmingham City Council’s Tourism Officer.

Accessible Tourism Hub Now Live

Visitor economy businesses can now access free training resources to improve their accessibility and help them provide a warm welcome to all customers. One in five people in the UK describe themselves as living with a disability with additional access requirements, and with an ageing population, the spending power of the Purple Pound (worth £274 billion a year) will only become more important.

The Accessible Tourism Hub provides easy-to-follow training modules on recognising and catering for visible and invisible disabilities and how to market your accessibility. Short on time or not sure where to start? There are also guides such as quick wins on budget and some excellent advice for the heritage sector.

Access the Accessible Tourism Hub

English Tourism Week

This week, tourism businesses across the country come together to celebrate our diverse and vibrant sector. It is also a great time to raise awareness with key stakeholders such as MPs about the important and vital contribution tourism makes to our communities.

Find out how you can get involved with the English Tourism Week campaign and download English Tourism Week logos for your social media.

Don’t forget to use the hashtags #EnglishTourismWeek23 and #VisitBirmingham and tag in @VisitEnglandBiz in your posts

British Travel and Tourism Show

Birmingham City Council will be at Britain and Ireland’s leading group travel trade event, The British Travel and Tourism Show, 22 & 23 March at the NEC. As part of a large West Midlands stand, we cannot wait to speak to businesses about our fantastic city.

Local Audience Data Workshops

Birmingham City Council is running free tailored workshops for tourist attractions to analyse data from West Midlands audiences who attend cultural events and visit attractions. COVID-19 has highlighted the need to engage with hyperlocal audiences. Attracting local audiences from the diverse communities on our doorstep and presents the opportunity to cultivate a loyal customer base. The one-to-one sessions will help businesses to:

  • Understand WM Cultural Mapping data
  • Support the development of audiences in local, diverse communities
  • Identify local and regional audiences with growth potential
  • Provide guidance on how to market to target audience segments.

If you would like to participate in a workshop to help your business, please email

Promoting Your Events

Don’t forget that you can submit your events, exhibitions, tours etc to for free whether via

Once submitted, your event will also be shared with the destination websites of our partners across the region.

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