We are a globally trusted purveyor of personalised, affordable and high-quality diamonds and jewellery. Our collection is sold in more than 70 countries around the world and we have key offices in London, Paris and New York, with new offices and showrooms opening each year. Exceptional Diamond Jewellery At Affordable Prices We are renowned for providing exceptional diamond jewellery at affordable prices. Combined with our first-class Customer Care Team, it's easy to see why over 50,000 happy customers have chosen to buy their diamond jewellery from us. Mission With more than 50,000 happy customers, our diamond jewellery is sold in over 70 countries around the world. Whilst this would be sufficient for most companies, our mission is to be regarded as 'the most trusted purveyor of personalised, affordable and high-quality diamonds and jewellery in the world.