Cooksongold announced as sponsor for JQ Christmas Lights Switch on!

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The countdown to Christmas will officially start when the Christmas lights are switched on in the historic Jewellery Quarter by Willard Wigan MBE, creator of the world’s smallest handmade sculptures in history!

Organised by the Jewellery Quarter Business Improvement District (JQBID), this year’s switch on takes place on Friday 16th November.

The Jewellery Quarter Academy will begin the festivities on The Golden Square (Warstone Lane), singing carols from 4.30pm onwards. The live entertainment on stage, hosted by Free Radio Birmingham, includes a show stopping performance from a LED Ballerina dance troupe and The Bombshell Belles singing trio. At 6pm, the special guest will switch on the bespoke jewellery-themed lights and the Christmas tree, before a free spectacular fireworks display commences from the top of The Big Peg building.

Willard Wigan MBE said: “I am honoured to be invited to turn the Christmas lights on at the Jewellery Quarter. I’m very proud to be involved, especially as it’s supporting my home City.”

Visitors can enjoy mulled wine and other beverages from the indoor bar and tasty foodie treats from street food vendors Bournville Waffle Company and Canoodle Catering.

Cooksongold, the UK’s largest jewellery making supplier, is the event sponsor. Adam Hunter, Commercial Director, commented: ‘”We’re very happy to be supporting this exciting event. We’ve been in the heart of the Jewellery Quarter for 100 years and we’re proud to be part of this great community.”

Luke Crane, Jewellery Quarter Development Trust Executive Director added: “We’re so excited to officially mark the start of the festive season with this year’s Christmas lights switch on. We’re delighted that Willard Wigan MBE is joining us. He’s renowned for his work all around the world, but his connection to the Jewellery Quarter and its community is stronger than ever, as reflected in his recent documentary on Channel 4.”

The Jewellery Quarter is the home of many local independent businesses.  Nestled along the streets, there are a wide selection of jewellers offering high-quality bespoke pieces and non-jewellery businesses offering a range of products.

The area also includes some of the best independent pubs, bars and restaurants in the city with a wide range of options to suit every taste from bespoke gin and mead bars tucked away in historic buildings, to fully catered party rooms in award winning pubs and restaurants.

For more information about shopping and dining in the area visit or call 0121 233 2814.

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