Athletic footwear brand HOKA One One partners with Birmingham-based brand experience agency Green Room
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Global athletic footwear brand HOKA One One has appointed Jewellery Quarter-based brand experience agency Green Room to create the HOKA retail experience format, launching late Summer.
HOKA One One, part of California-based Deckers Group, was founded in the French Alps when pioneering trail runners wanted to design a shoe that made downhill running easier. HOKA which means to ‘fly over the earth’ in Maori, is now currently sold in 60 countries across the world, helping to empower access to running, walking, fitness and the great outdoors for as many people as possible.
Green Room who were appointed for their expert knowledge of athleisure & sports branded retail, will be crafting an inspiring retail concept to launch later this year, that can be scaled across multiple store formats including flagships, concept stores, shop-in-shops, pop-ups, and outlets.
The HOKA One One x Green Room partnership kicked off in May 2021 and marks the start of an exciting journey introducing HOKA across the globe.
Green Room is a retail design consultancy that helps brands across the globe to create deeper bonds with their audiences. Creating emotionally-led experiences across online and offline channels, Green Room blends design expertise from the worlds of digital, physical and communications in every project. Their client list includes Burberry, PUMA, Mercedes-Benz, the VW Group and GMG. Visit Green Room here.