Reading Time: < 1 minute

The festive season is upon us, and the Jewellery Quarter is embracing the holiday spirit with its Christmas Advent Trail.

This much-loved event brings together the local community, visitors, and businesses to create a magical experience filled with festive cheer, creative exploration, and plenty of surprises. This year, we have narrowed it down to only 25 businesses to give you the proper advent experience.

Each business on the trail has created a beautiful Christmas Window display however, instead of just voting for your favourite, there will also be a bespoke vinyl sticker in each window.

By scanning the QR codes in the windows or by collecting one of the worksheets available from select local venues, all you have to do is correctly identify each JQ themed illustration on the vinyl for a chance to win an incredible gift hamper!

The trail has officially launched today, Friday 22nd November and will run until Tuesday 31st December. Plenty of time to organise a group and venture around the JQ. It’s also a perfect opportunity to pop into other businesses on the way and support this amazing area of Brum!

Find out which businesses are taking part this year here!

Merry Christmas and happy hunting!

Share this