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Smart travellers enjoy the ultimate high-tech hotel experience with the launch of Apartment BLOC – a revolution in affordable luxury. Each three-room mini complex combines the service and convenience of a hotel, with the creature comforts of your own home.

Suites are packed with BLOC’s trademark innovations and designer touches. They are perfect for short breaks and longer business trips.
Climate control and Artemide ambient lighting are powered by in-room Samsung Galaxy tablets. All at the flick of a finger. Guests stay connected throughout their stay with free 100Mb superfast Wi-Fi. Stream movies or pictures to both of the Apartment BLOC’s flat screen TVs from your own device, or focus on work anywhere, with no distractions. The living space is designed for your convenience with a luxurious Pianca sofa and dining table, it is perfect either for relaxing or creating a business-like workspace.

The kitchenette has all that guests need to unwind after a busy day of meetings or sightseeing. And our 24hr reception is always on hand to help.
Each apart-room has a king-size bed with luxurious cotton linens and powerful walk-in monsoon shower.

And BLOC’s prime, city centre location means the vibrant local shops, cafés and bars of Birmingham’s famous Jewellery Quarter are on your doorstep.
Apartment BLOC is now fully open. Apart-rooms are available from just £65 per night.

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