Reading Time: 3 minutes

The not-for-profit governing body for football in Birmingham, the Black Country, Coventry and Warwickshire have chosen Oaks Consultancy to deliver a visionary income generation plan to propel their business growth strategy.

Oaks Consultancy, based in Birmingham’s Jewellery Quarter, have been commissioned by Birmingham County FA to deliver a 3-year income generation plan which will feed into the organisation’s ambitious plans to increase its impact and outreach.

Birmingham County FA’s mission is to improve lives by improving football at the grassroots, community level. No matter who you are or how you identify, they provide support and guidance every step of the way on your football journey. They have tasked Oaks with helping them rapidly achieve their vision to create a dynamic, member-focussed organisation that over exceeds in delivering safe, fun and inclusive football For All.

Since 2008, Oaks Consultancy have been working with organisations of all shapes and sizes across the sport, education, public and third sectors. From international sport-for-development charities, Premier League football clubs and National Governing Bodies of sport through to multi-academy trusts and schools, their passion is in supporting organisations with a genuine social purpose. They support these socially minded organisations to explore their income generation potential, identify fundraising opportunities, put the structures in place to capitalise on these opportunities and ultimate bring in new and diverse funding.

With bold ambitions for football in the region, Birmingham County FA recognises this will require substantial investment from a diverse range of commercial sources and is determined to continue building a suite of attractive services and products to generate new income.

Richard Lindsay, Business Insight Manager at Birmingham County Football Association commented:

“Birmingham County FA are pleased to have recently partnered with Oaks Consultancy to support our vision of “Improving Lives by Improving Football”. As one of the Country’s largest County Football Associations we have ambitious plans to increase participation across all levels of the game by greatly improving the opportunities available for individuals to access how, when and where they choose to play, officiate or spectate.

For us to meet this responsibility we need to review our current service offering and that of our associated partners to develop strong collaborative corporate partnerships that meet the values of our business and deliver shared success over a sustained period.

Oaks have demonstrated to us that they have the necessary experience and knowledge in this field that can support us to create a more robust business plan for 2021-2024 that will strengthen our position as a leading County FA benefitting all those involved in football.”

Luke Southall, Managing Director at Oaks added:

Football is a uniquely powerful tool which – when used effectively – has the power to improve the lives of thousands of people in our region through improved physical and mental wellbeing and many other social outcomes. We’re delighted to be working with Birmingham County FA to help them achieve these outcomes. With their reach, values and organisational behaviours, they are an attractive proposition for any donor, funder or corporate partner and we’re looking forward to helping them realise this.

Oaks Consultancy provide business planning and income generation support for several of the nation’s leading Sport for Development charities including Laureus Sport for Good Foundation, the West Ham United Foundation, the Tennis Foundation, and many other award-winning interventions using sport as a tool for social change.

Birmingham County FA is the not-for-profit governing body for football in Birmingham, the Black Country, Coventry and Warwickshire. No matter who you are or how you identify, we are here to provide support and guidance every step of the way on your football journey.

Share this