Charms Direct is a family run, UK based, online retail company . Our factory is situated in the heart of Birmingham’s historic Jewellery Quarter. Our methods are traditional but we continue to embrace new technologies to create authentic, traditional sterling silver charms and gold charms of exceptional quality.

All of the charms and jewellery fare manufactured, assembled, packaged and shipped by hand from our UK premises. It’s something we are very proud to say.

Charms Direct boasts one of the largest and most exciting collections of charms in the world. Our comprehensive collections of solid and movable charms for charm bracelets are continually being updated – with many new charms, pendants, earrings and bracelets being added throughout the year.
Our charms, earrings and pendants are available via our online shop in 9ct, 14ct and 18ct gold as well as sterling silver and platinum – although we are able to produce them in any precious metal upon your request.