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Astella, a thriving luxury jewellery brand led by young entrepreneur Sunny Pal, has opened its second boutique store in Birmingham’s renowned Jewellery Quarter – breathing new life into an iconic building.

Specialising in bespoke engagement and wedding rings tailored to individual budgets, Astella has quickly established itself as a premier destination for high-quality, ethically sourced jewellery.

Offering an impressive selection of ready-to-wear and custom-designed pieces, the business combines the elegance of natural diamonds with the innovation of laboratory-grown diamonds and traditional gemstones.

Following the success of its first boutique on Vyse Street, which has been a cornerstone of the business for the past three years, Astella’s new location in the historic former Barclays Bank building on Frederick Street marks a significant milestone.

This building, a local landmark, is situated near the iconic Edwardian Chamberlain Clock and has been meticulously restored following a £100,000 refurbishment to create a sophisticated, modern space.

The store’s luxurious design rivals those found in the world’s top fashion capitals, offering customers a unique, immersive shopping experience.

Astella’s founder and director, Sunny Pal, 26, is a graduate of Birmingham City University and a second-generation jeweller. With nearly a decade of experience in the industry, Sunny is deeply committed to his vision of offering exceptional jewellery, customer service, and sustainability.

Astella’s expansion includes growing its team, with plans to more than double its current staff across both stores in the coming months. Additionally, future expansion plans include new stores across the UK, further establishing Astella as a national leader in the jewellery industry.

Sunny Pal shared his passion for the business: “Astella began with a dream to offer more than just beautiful engagement and wedding rings – I wanted to create an unforgettable shopping experience. Taking over this beautiful, early 1900s building was an amazing opportunity for us. The design reflects our star-inspired brand and provides the perfect setting for customers who come from across the UK to find their perfect piece.”

A pioneer in sustainable luxury, Astella has gained industry recognition for offering lab-grown diamonds that are both high-quality and affordable, Sunny added: “Lab-grown diamonds allow us to combine our love for exquisite jewellery with a commitment to sustainability. Our journey from a small start-up to this expansion has been remarkable, and we’re grateful for the trust our customers have placed in us.”

Customer service remains at the heart of Astella’s mission, with a focus on creating a personal and memorable experience for every visitor.

“Jewellery is more than just an accessory – it’s a symbol of love, and finding the right engagement and wedding rings should be an emotional and meaningful process. We take pride in listening to our customers’ needs, especially in today’s challenging times, ensuring they find the perfect piece within their budget.”

Astella also works closely with other local wedding businesses, aiming to create a one-stop shop for couples planning their special day.

For more information, visit www.astellajewellery.co.uk.

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