Indian fashion house expands into Birmingham’s Jewellery Quarter

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Several jobs are set to be created by the expansion of an Indian fashion house into the Jewellery Quarter.

Commercial property agency Siddall Jones has arranged the letting of a 3,000 sq ft retail space at 90 Great Hampton Street to Frontier Raas.

Frontier Raas, which is headquartered in Delhi, designs and supplies luxury sarees, gowns and other traditional Indian clothing.

The company is expanding into the West Midlands after the success of its first UK branch in Southall, London which opened in 2019.

Ryan Lynch, director at Siddall Jones, said:

We are delighted to have found such a great tenant for the space which will provide an active frontage to generate even more footfall to an area that is fast developing as the place to live, work and do business.

Frontier Raas’ UK stock includes everything from unstitched suits to ready-to-wear bridal collections, plus custom-made outfits.

Tushar Batra, a director of Frontier Raas, said:

There’s a big Asian market in Birmingham, which is why we have chosen the city as our second location in the UK.

It is not just about the Indians but Pakistanis, Bangladeshis and Sri Lankans who all love wearing ethic Indian outfit for special occasions.

90 Great Hampton Street, which had been marketed by Siddall Jones, has been let to Frontier Raas on a ten-year lease.

The private landlord received legal advice from Wolferstans, while Kidd Rapinet acted for Frontier Raas.

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