Facebook/Instagram Ads and Branding & Packaging
MORNING SESSION WITH DAVID GLENWRIGHT JC SOCIAL – FACEBOOK ADS
In the session we’d look exclusively at the Facebook system, as this system also incorporates Instagram ads as well, and is the most cost effective platform for running ads to consumers. The session would be broken down into four main sections:
1) The Ad Centre – the simplified version of ads management, designed for users with small budgets (under £100 a month) who want a basic ad presence
2) Creating audiences – Creating targeted audiences using Facebook Business Manager, based on user demographics, as well as internal data around web traffic and mailing lists.
3) Creating multi-level ad campaigns – Using the ads manager tool, how to create detailed multi-level campaigns that allow you to run A/B test ads against one another to refine your message and targeting
4) Assessing impact – using the analysis tools built into the ads manager to review the impact of ad campaigns, and to assess the impact of the ad on different audience demographics.
AFTERNOON SESSION WITH GARETH ROBERTSON – DESIGNPIT
Design focused talk about branding and packaging. An environmental focus in relation to plastics entering our eco-stream and how to minimize plastic waste in packaging.