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Brutally Honest Bakery is thrilled to announce the opening of its first-ever customer cake counter on Valentine’s Day, 14th February. To mark this special occasion, the bakery will host a launch event focusing on treating yourself and showing care for others, a celebration that proves everyone, regardless of dietary requirements, deserves delicious treats.

The event, taking place from 8:30am to 2pm, will feature complimentary treats as well as coffee served by ‘There Goes the Coffee,’ Birmingham-based coffee pop-up specialists. Attendees will also have the chance to win a variety of exciting prizes, including free slabs and selection boxes, discounts on future orders, and more. Pop in but be quick, complimentary treats and coffee will be available on a first-come, first-served basis!

The bakery will also be launching some special products especially for Valentines including an indulgent Sponge Selection Box for store collection, featuring four delicious sponges: a
gorgeous new Raspberry and Chocolate sponge with chocolate chips topped with raspberry-flavoured buttercream, tangy Lemon Sponge, Toffee Apple, and Banoffee Cake. For postal orders, there will be a Valentine’s Banoffee Rocky Road mini size (6 slabs), perfect for sharing or as a treat for yourself.

The bakery’s counter will officially open to customers from 8:30 to 2pm every Wednesday-Friday, and is located on Spencer Street in the Jewellery Quarter. Customers can expect a
full range of allergen-free treats that cater to dietary restrictions without compromising on flavour.

Brutally Honest Bakery, founded by Amy Clarkson, began as a mother’s mission to find delicious allergy-friendly treats to accommodate her son’s dietary needs. Since its launch in 2017 as a wholesale business supplying local coffee shops and eateries in Birmingham and beyond, the bakery has expanded to include an online pay-and-collect service. Now, it takes the next big step by opening a counter, offering its full range of renowned ‘Big Fat Slabs’ directly to customers.

“We’re passionate about bringing truly delicious, allergen-friendly treats to everyone. Opening our counter means we can finally connect with our customers face-to-face and share our creations in a more personal way,” says Amy, founder of Brutally Honest Bakery. “Whether it’s a slab on your way to work, a cake break, or a Big Fat Friday treat, we can’t wait to welcome people to the bakery to come and enjoy our treats on the go.”

For additional information, visit Brutally Honest Bakery’s website or follow them on Instagram @brutallyhonestbakery.

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