Diamond Dealer Direct established itself as a diamond wholesaler in 1972. As a longstanding supplier of fine polished diamonds to the Birmingham Jewellery Quarter, we quickly grew and began offering our services to an international market.

After 40 years of experience in dealing exclusively with the jewellery industry, in 2005 the company decided to open its first public showroom in the Birmingham Jewellery Quarter and offer its wholesale prices to the general public. Since then, demand for our services has grown, and we have opened a further two showrooms and undertaken a large internet presence.