Big Cat Wins Tasty New Client
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Following a competitive pitch process earlier this year, Birmingham integrated marketing communications agency, Big Cat, has been appointed by fresh produce giant, Minor Weir & Willis (MWW).
The agency located in the heart of Birmingham’s Jewellery Quarter will be helping one of the UK’s largest handlers of fresh produce to build brand awareness and increase market share.
Established in 1963, MWW is one of the UK’s largest national fresh produce supply specialists dedicated to supplying the UK’s food service market with an extensive range of fruits, vegetables and salads from all around the world for sale in the UK and Continental Europe.
Managing Director of Big Cat, Anthony Tattum says, “We’re really excited to be working with an innovative company that is looking for a multi-faceted creative communications agency to help them reach new markets.
“We have over 16 years of experience reaching both business and consumer audiences, so the team and I are really looking forward to implementing our brand and communications strategy to help raise the profile of MWW and build on their success.”
When it comes to delivering award-winning results, MWW is no stranger, as just this year they were nominated as a finalist of The Grocers “Own produce of the year” awards, 2016.
Speaking on behalf of Minor Weir Willis, Executive Director Barry Chung said, “MWW is a family owned business. We’ve been in the fresh produce industry for over 50 years and each year we’ve been going from strength to strength.
“We’re thrilled to be working with an agency that understands our family values and is able to keep up with how quickly our industry moves. Having Big Cat on board will undoubtedly help us to achieve our objectives as we move into 2017.”
Big Cat will be delivering a strategic marketing communications programme with campaigns that span multiple consumer and trade markets.
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